Malone, S., Keegan, B. and Medway, D. (2026) ‘Epistemic objects and curious collectors: The revelation’, Journal of Business Research, 207, 116012. doi:10.1016/j.jbusres.2026.116012.


Malone, Keegan and Medway define epistemic objects through incompleteness: their value grows because engagement never exhausts what they can reveal. Drawing on interviews with online collectors, the study distinguishes object–knowledge, object–community–object and object–temporal relations, shifting attention away from collecting as ownership or identity performance toward objects as continuing knowledge projects. The conceptual force lies in the claim that an apparently mundane object can function as a site of revelation whose significance changes through research, storytelling, comparison and circulation. Methodologically, object-focused interviews and social-media communities allow the individual thing, rather than the completed collection, to become the unit of analysis. The work bridges consumer research with epistemic-object theory and object-oriented inquiry by showing that knowledge can remain attached to a material entity while being continuously reconstructed around it. An object persists not as a stable meaning but as an unfinished relational centre whose temporal and communal life keeps its epistemic identity open.